Your cart
Howard Johnson's Riddle Mask Menu, 1960s
Move your mouse over image or click to enlarge
Howard Johnson's Riddle Mask Menu, 1960s Howard Johnson's Riddle Mask Menu, 1960s

Howard Johnson's Riddle Mask Menu, 1960s


In 1925, Howard Deering Johnson borrowed $2,000 to buy a small corner pharmacy in Quincy, Massachusetts.

The enterprising young businessman paid his loan back in record time, thanks to roaring business at the soda fountain part of the drugstore.

This led to the establishment of the iconic Howard Johnsons brand of ice cream stands, roadside restaurants and hotels.

In the 1960s and 70s, there were more than 1,000 Howard Johnsons restaurants across the United State. Hugely popular with families, HoJos were cheap, reliable and familiar – a plate of fried clams was the most popular dish.

This children’s menu, which turned into a mask that kids could wear and take home, had 16 riddles to keep children occupied while their parents ate. The questions are tough! The answers are on the back.

Courtesy Private Collection.

Each print is accompanied by a copy of the interior menu where available.

All prints come with a white border, for ease of framing. 

We make our prints with archival-quality fine art paper, using professional pigment inks. Properly framed or stored, our prints will last 70+ years without fading or discolouring.

All our prints up to A2 size are made in-house in the UK. For larger prints, we work with the best commercial giclée printers in the UK. Learn more about our printing process, borders and custom orders here.